Crayola Clan History
Member Web Pages
Crayola Clan vs. Binney & Smith, Inc.
Note: The edit password is "crayola." It's only there to reduce spam.
Late in 1999, Silver (who setup our crayolaclan.com domain name) received a cease-and-desist order from the company of Binney & Smith, who are the makers of the Crayola crayons. (As of January 1, 2007, Binney & Smith changed their name to Crayola LLC.) They wanted us to shut down our web site and stop using the name of Crayola. (I'm told that at one point, a search for "Crayola" listed the Crayola Clan web page ahead of the Binney & Smith Crayola web page.) A public uproar ensued as the news spread throughout the gaming community. We decided to comply (sort of), and changed our domain name to waxlub.com and modified the graphics on our page a little bit.
Here is Turquoise's .plan update, who was then working at Rogue Entertainment, regarding the events. His message caused a flood of emails from gamers everywhere to Binney & Smith, all to no avail.
Updated Dec 12 1999, 05:24:28 (GMT -5)
And here is a copy of an email response from Binny & Smith to the people that emailed them regarding the cease and desist against Crayola Clan:
We appreciate your interest in Binney & Smith and your comments in reference to the Crayola Clan web site. The CRAYOLA brand name has been used by Binney & Smith for more than 90 years in connection with our children art materials. We believe our Crayola trademark is our most valuable asset, a position attained by producing high quality products for more than nine decades. It is also a position we have maintained through careful supervision of the use of our trademark consistent with the US trademark laws. While we appreciate it is not your intent to damage the Crayola brand in any way or cause harm to Binney & Smith trademark rights, uses of the brand name such as that by the Crayola Clan does dilute the distinctiveness of the name and make it more difficult to protect the mark against infringement by others. Although we understand our trademark enforcement actions may cause you some inconvenience, we are obligated by the operation of the trademark laws to take these steps if we wish to preserve the integrity of our trademarks in the future. Thank you for taking the time to share your comments with us. Sincerely, Binney & Smith Inc.